⏱️ 45 minutes
Transform Text into Engaging Videos
Pictory uses AI to automatically convert scripts, articles, or blog posts into professional-looking videos with stock footage, music, and captions. No video editing experience required!
🎯 Learning Objectives
- Create a video from a script in under 10 minutes
- Automatically add relevant stock footage
- Generate AI voiceovers or add your own
- Export videos for social media or presentations
🌟 Why Use Pictory?
⚡
Fast Creation
Turn text into video in minutes, not hours
🎥
Stock Library
Access millions of stock videos and images
🗣️
AI Voiceover
Natural-sounding text-to-speech in multiple languages
📝
Auto Captions
Automatic subtitles for accessibility
🚀 Quick Start Tutorial
Sign Up for Pictory
- Visit pictory.ai
- Create a free account (no credit card required)
- Free plan includes 3 video projects
Choose "Script to Video"
- Click "Create a Video"
- Select "Script to Video" option
- This is perfect for creating from scratch
Write or Paste Your Script
Try this example script:
Welcome to Our Career Services Workshop
Are you ready to land your dream job? Our Career Services team is here to help.
We offer resume reviews, interview coaching, and job search strategies.
Book your appointment today and take the first step toward your future career.
Visit our office or schedule online at careers.edu
Let AI Work Its Magic
- Pictory analyzes your script
- Automatically selects relevant stock footage
- Creates scene transitions
- Takes about 2-3 minutes
Customize Your Video
- Replace stock footage if desired
- Adjust text size and position
- Add background music from library
- Choose AI voiceover or upload your own
- Edit scene duration
Add Voiceover and Music
- Click "Audio" tab
- Select AI voice (multiple options available)
- Or record your own voiceover
- Add background music from library
- Adjust volume levels
Preview and Export
- Click "Preview" to watch your video
- Make final adjustments
- Click "Generate" to render (takes 5-10 minutes)
- Download or share directly to social media
💡 Use Cases for Coordinators
| Use Case | Description | Estimated Time |
|---|---|---|
| Program Announcements | Short videos announcing new programs or deadlines | 10-15 minutes |
| Event Promotions | Eye-catching videos for social media promotion | 15-20 minutes |
| Tutorial Videos | How-to guides for students (registration, resources, etc.) | 20-30 minutes |
| Student Testimonials | Convert written testimonials into video format | 15-20 minutes |
| Meeting Recaps | Summarize key points from meetings or trainings | 10-15 minutes |
✍️ Practice Exercise
Task: Create a 30-second promotional video for an upcoming workshop.
Your Script Template:
[Workshop Title]
[Opening hook - one compelling sentence]
[Key benefit 1]
[Key benefit 2]
[Call to action with date/time]
[Registration information]
Example:
Time Management for College Success
Feeling overwhelmed by deadlines and commitments?
Learn proven strategies to organize your schedule and reduce stress.
Discover tools that successful students use every day.
Join us Wednesday, March 15th at 4 PM in the Student Center.
Register at studentservices.edu/workshops
💡 Pro Tips for Better Videos
- Keep It Short: 30-90 seconds is ideal for social media
- Hook First: Start with your most compelling message
- One Scene = One Idea: Don't cram too much into each scene
- Use Captions: Many people watch videos without sound
- Brand Consistency: Add your logo and use school colors
- Call to Action: Always end with a clear next step
- Test on Mobile: Most viewers will watch on phones
🆚 Pictory vs. Traditional Video Editing
| Factor | Traditional Editing | Pictory AI |
|---|---|---|
| Time Required | 2-4 hours per video | 10-20 minutes |
| Learning Curve | Steep (weeks to months) | Minimal (30 minutes) |
| Stock Footage | Must source separately | Built-in library |
| Voiceover | Record and edit manually | AI-generated or easy upload |
| Captions | Manual entry | Automatic generation |
⚠️ Free Plan Limits: Pictory's free plan includes 3 video projects (10 minutes total). Videos include a Pictory watermark. For regular use, consider the paid plan ($23/month) which removes watermarks and offers more credits.
📱 Optimization Tips by Platform
Instagram/TikTok (Vertical)
- Use 9:16 aspect ratio
- 30-60 seconds max
- Captions essential
- Hook in first 3 seconds
Facebook/LinkedIn (Square)
- Use 1:1 aspect ratio
- 60-90 seconds ideal
- Auto-play friendly (captions on)
- Professional tone
YouTube (Horizontal)
- Use 16:9 aspect ratio
- 2-5 minutes acceptable
- Include keyword-rich title
- Add description and tags
🎓 Key Takeaways
- Pictory converts scripts into professional videos automatically
- No video editing experience required
- Built-in stock footage, music, and AI voiceovers
- Perfect for social media, presentations, and student communications
- Automatic captions improve accessibility
- Free plan allows testing before committing to paid version
- Saves hours compared to traditional video editing